Zubin Segal - Clean Power Marketing Group - August 29, 2017
As the renewable energy industry, specifically solar, gains traction among the residential and commercial markets, a frequent topic of conversation is, “How can a nonprofit organization take advantage of solar energy?”
Although there are challenges associated with a nonprofit taking the solar journey, it is doable, and can be an essential piece of not just a nonprofit’s mission, but its marketing and community engagement strategies. A solar array and monitoring system can measure energy/money saved, visually demonstrate the positive environmental impact of its use, and serve as an educational tool.
Who’s doing it well: Everybody Solar
Everybody Solar, based out of California but operating nationally, creates customized fundraising strategies to meet the unique fiscal challenges of its nonprofit partners. In the same way each solar project is different, so are the mission and goals of the nonprofits – and Everybody Solar understands this.