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Nonprofits: a New Frontier for Solar

CleanTechnica - March 28, 2014
The nonprofit sector would seem to represent a natural fit for the solar revolution. While they’re fulfilling their missions, why shouldn’t they help the environment, too, by going green – not to mention giving a boost, by cutting energy costs, to their own bottom lines?

Perhaps the biggest drawback, ironically, is one of the most crucial stimulants to the rise of solar elsewhere in the economy: tax incentives. Because of the tax-exempt status of nonprofits in general, these simply do not apply to them. And because most of a nonprofits’ donors (and usually its board as well) are looking over management’s shoulder to see where every donated dollar is spent, the initially high investment to install a solar array can seem a prohibitive indulgence.

Crowdfunding has also become a popular way to help nonprofits go solar. San Francisco-based Everybody Solar, which is itself a nonprofit, is one organization using this method. Its mission is to help organizations go solar, “thereby benefiting not only the environment but also the nonprofit’s budget.” Although donations are solicited from the Internet, the organization’s crowdfunding model tends to focus on the communities that will most benefit from a nonprofit’s work. And because Everybody Solar partners with a nonprofit installer, SunWork, it can provide solar panels at a cost more economical than many commercial providers.

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